International chain of hypermarkets
An international chain of hypermarkets reached out to us
to look
into the project of building a new sales channel.
Due to extremely competitive market, the product was supposed
to be launched within a very short time. It was important
for the client not to break current user patterns.
“We want to launch an online store to get a new sales channel
for our hypermarket. We need to launch it quickly because
the market enforces us to do so. There is
no understanding
of how not to lose out to our competitors and what
custom features we should include right away at the very start."